One roofing company. Eight weeks.21-25% to 36%.
Discount Pro Home's retail close rate, before and after. Nine door-to-door reps in Arizona, insurance and retail. Adam Allen put the whole team on ClosingPro, and these are the numbers he reported after eight weeks.
Where they started.
Nine reps knocking Arizona roofs, two pitches. Storm damage on the insurance side, and retail streets where nobody asked about the roof and the first job is earning a look at it.
The problems were the ones every roofing owner knows, and the numbers here are Adam Allen's own count. Retail doors closed at around 21 to 25 percent over the previous six months. Insurance reps were booking around four inspections a week. A new hire took three to five weeks to earn his keep, and maybe one in ten made it past the first month.
What we built.
Discount Pro Home sent us recordings and the script the team ran. We pulled the objections out of those, the lines that were beating the new guys at the door, “my brother-in-law does roofs” and “insurance already looked at it,” and built a homeowner around them. Storm doors and retail doors, the same homeowner.
The whole team got logins. New hires run the curriculum before their first street, one stage at a time, and pass a stage by winning a full door against the homeowner. Every drill is scored on process, rapport and tonality, and the manager sees who is drilling and who is ready on one screen.
What Adam reported after eight weeks.
His figures, in his words, after eight weeks with the whole team on ClosingPro. Nine reps, insurance and retail. Where he said about, the table says about.
“The last 6 months our average close rate for retail jobs was around 21-25%. These last 2 months with ClosingPro our close rate has raised to 36% across the board.”
“Across the team, our insurance reps were averaging around 4 inspections a week. Since implementing ClosingPro, we're averaging about 7 inspections per rep. A noticeable difference across the board.”
“Before ClosingPro maybe 1 out of 10 would make it past the first month. Now we're seeing about 3 out of 10 stick around, and ramp is down from 3-5 weeks to about 1½-2 weeks.”
Where to next.
- Hear a roofing door knock inside ClosingPro →Unedited. Insurance pitch, storm damage angle, a homeowner who already had a roofer out this week.
- Every screen, in six minutes →Samson's full walkthrough: the drill, the grading screen, practice mode, a real door getting coached, the manager view.
- AI sales training →What it is, how ours is built from your recordings, and what it costs.
- Pricing →Per seat, by volume, public.
See ClosingPro for your company.
Bring your hardest objection. We build the buyer around it live. Your rep fights it, you watch. 30 minutes, no slide deck. For owners and sales managers.
Teams that sign by Thursday kick off the following Monday. Miss it and your class starts a week later.
We build every trainer by hand, so we take on 3 teams a month.